Magic KnowledgeCollective advice from professionals in the magic industry.
I recently listened to a podcast that talked about a behavior known as "survivorship bias." Survivorship bias is the act of focusing on successful people, businesses, and processes while ignoring the failures. Focusing on just the successes blinds us to other...
Why You Need Video Marketing YouTube is the second largest search engine. Website visitors are 64% more likely to purchase online after watching a video. If you're not convinced, read on. Your Next Steps Videos engage your audience and effectively demonstrate a magic...
Whether or not you have a “local” magic-focused business, your business WILL benefit from optimizing the six pillars of Local SEO.
Email is the most effective marketing tool for magic dealers.
Follow these 7 essential tips to drive sales.
How you package your products for shipment affects your bottom line and customer retention.Do you know the REAL cost of shipping products that arrive damaged? It's a lot more than you think. Packaging is the first real impression your online customer has with you so...
How to Easily Write an Email That Drives Revenue for Your Magic BusinessEmails are the most effective marketing tool for magic dealers and magicians. Email marketing increases sales for magic dealers and magicians. In terms of ROI emails earn an impressive $40 for...
Turns out E-A-T has nothing to do with food and everything to do with how Google evaluates the quality of your website.
Factors that are critical to keeping customers from moving to your competitor – lessons taken straight from Amazon’s playbook.
The most extreme magic show ever attempted.
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