Info & Resources

Grow and succeed in your magic business with these select tools and resources honed from over 25 years of hands on expertise.

Why You Struggle to Write Content About Magic

Adding fresh, relevant content to your website isn’t as hard as you think. Here’s how.

How to Optimize Local SEO for Magic Dealers and Magicians

Whether or not you have a “local” magic-focused business, your business WILL benefit from optimizing the six pillars of Local SEO.

Are You Suffering From Survivorship Bias?

I recently listened to a podcast that talked about a behavior known as "survivorship bias." Survivorship bias is the act of focusing on successful...

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