Sep 24, 2020 | Ecommerce, Magic Industry Wisdom
Magic dealers fall into two categories: Those who have been the victim of fraud and those who will be. When I speak of fraud I don’t mean just credit card fraud. I am including all the ways customers with ill-intentions take advantage of you. As a website...
Sep 10, 2020 | Business and Productivity, Magic Industry Wisdom
I recently listened to a podcast that talked about a behavior known as “survivorship bias.” Survivorship bias is the act of focusing on successful people, businesses, and processes while ignoring the failures. Focusing on just the successes blinds us to...
Sep 4, 2020 | Ecommerce, Magic Industry Wisdom, Magicians, Marketing & SEO
Why You Need Video Marketing YouTube is the second largest search engine. Website visitors are 64% more likely to purchase online after watching a video. If you’re not convinced, read on. Your Next Steps Videos engage your audience and effectively demonstrate a...
