Sep 24, 2020 | Ecommerce, Magic Industry Wisdom
Magic dealers fall into two categories: Those who have been the victim of fraud and those who will be. When I speak of fraud I don’t mean just credit card fraud. I am including all the ways customers with ill-intentions take advantage of you. As a website...
Jun 25, 2020 | Business and Productivity, Ecommerce, Magic Industry Wisdom
How you package your products for shipment affects your bottom line and customer retention. Do you know the REAL cost of shipping products that arrive damaged? It’s a lot more than you think. Packaging is the first real impression your online customer has with...
May 2, 2019 | Ecommerce, Magic Industry Wisdom
With fewer and fewer brick and mortar magic shops available, online shopping has become the norm and competition for the customer’s dollar is fierce. Your nearest competitor is just a click away. Even though Amazon is not the first place you think about when...
